Personalising the retail experience for car buyers

Hyundai
  • Industry
    Transport
  • Sector
    Sales
  • Deliverables
    AR App • 3D Digital Twin • Customisation Tools • Analytics

Challenge

Hyundai wanted to move away from traditional printed sales material and create a more personalised customer experience.

Solution

Using Augmented Reality, we equipped customers with a tool to visualise and customise the Hyundai i20 from the comfort of their own home. As well as being able to add accessories and change elements, such as the colour, users could also view the interior of the car in detail.

The application enabled the company’s sales team to capture data that could then be used to personalise the customer experience and shorten the sales cycle.

Results

Reduced Costs

Cut costs associated with traditional print material

Engaged Customers

Interactive experience captured attention

Improved Insights

Analytics tracked customer preferences

Improved Efficiency

New vehicles added to the same platform

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