Hyundai wanted to move away from traditional printed sales material and create a more personalised customer experience.
Using Augmented Reality, we equipped customers with a tool to visualise and customise the Hyundai i20 from the comfort of their own home. As well as being able to add accessories and change elements, such as the colour, users could also view the interior of the car in detail.
The application enabled the company’s sales team to capture data that could then be used to personalise the customer experience and shorten the sales cycle.
Cut costs associated with traditional print material
Interactive experience captured attention
Analytics tracked customer preferences
New vehicles added to the same platform