Enhancing product packaging using gamification

Hewlett Packard
  • Industry
  • Sector
  • Deliverables
    AR App • Mobile Gaming


HP Indigo Division is a division of HP Inc.'s Graphic Solutions Business which develops digital printing solutions. HP Indigo enlisted our help to provide a solution that would not only highlight their new printing capabilities, but also generally drive engagement with their products and brand.


HP Indigo printed 3 variations of a mock cereal box product (Tanuki Pops) each using a different technology - invisible ink, hidden codes and random placement printing. We created a gamified AR experience which unlocked and guided users through 3 different challenges. Prizes were offered to those who successfully opened the treasure chests.

The result was an amazing project that integrated app development, gaming, and Augmented Reality.


Increased Revenue

Customers introduced to new solutions

Saved Money

Cut printing costs

Educated Partners

New solutions explained quickly and effectively


Explore how immersive technologies could transform your business