Delivering immersive product demonstrations to engage customers

WEBA Chutes
  • Industry
    Engineering and Manufacturing
  • Sector
    Bulk Material Transfer Equipment
  • Deliverables
    AR App • 3D Digital Replicas • Video Integration • Analytics

Challenge

WEBA manufactures a series of chute systems used in the mineral processing sector. The company wanted to create a more engaging way to demonstrate its product range, as the physical products are too large to showcase to clients in person.

Solution

The resulting Augmented Reality platform enables the company’s Sales Team to quickly deliver informative product demonstrations. A 3D replica of each system can be placed in any environment and scaled accordingly. Simulations are used to show key processes and highlight unique features.

We also repurposed existing marketing materials, including video content and technical drawings. Further products will be added to the platform over time, enabling Sales Representatives to showcase different solutions during the same interaction.  

Results

Increased Engagement

Interactive content increased dwell time

Improved Insights

Analytics tracked customer preferences

Reduced Costs

Multiple machines demonstrated on the same platform

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