Network Rail

Reimagining employee onboarding using an immersive Augmented Reality (AR) timeline

Network Rail
  • Industry
    Transport
  • Sector
    Rail
  • Deliverables
    3D Modelling • 3D Animations • Augmented Reality App • Image Recognition

Challenge

When designing their new onboarding programme, Network Rail faced a number of challenges:

• engage hundreds of people with the rich history of the organisation and the rail industry

• communicate the bold vision of the future of Network Rail and the role everyone will play in it

• showcase their commitment to ongoing digital transformation

Solution

We created an interactive AR timeline, which is the starting point of the onboarding day. It blends physical and digital storytelling to celebrate the pioneers and key moments that have shaped the railway, and continue to move it forward.

Each attendee also receives a brochure containing the same AR markers, letting them revisit the timeline at home and share the engaging stories with friends and family.

Results

Improved Engagement

AR transforms passive viewing into active exploration

Differentiated Brand

The digitally enhanced timeline signals innovation, ambition, and investment in employee experience.

Aligned Teams

Presents the organisation's current mission in a larger narrative, increasing alignment across teams.

Extended Experience

Employees can return to the AR timeline at any time, reinforcing learning long after onboarding.

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Talk

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