Challenge
When designing their new onboarding programme, Network Rail faced a number of challenges:
• engage hundreds of people with the rich history of the organisation and the rail industry
• communicate the bold vision of the future of Network Rail and the role everyone will play in it
• showcase their commitment to ongoing digital transformation
Solution
We created an interactive AR timeline, which is the starting point of the onboarding day. It blends physical and digital storytelling to celebrate the pioneers and key moments that have shaped the railway, and continue to move it forward.
Each attendee also receives a brochure containing the same AR markers, letting them revisit the timeline at home and share the engaging stories with friends and family.
Results
Improved Engagement
AR transforms passive viewing into active exploration
Differentiated Brand
The digitally enhanced timeline signals innovation, ambition, and investment in employee experience.
Aligned Teams
Presents the organisation's current mission in a larger narrative, increasing alignment across teams.
Extended Experience
Employees can return to the AR timeline at any time, reinforcing learning long after onboarding.