Roche needed to show innovation through a viable technology application at a large-scale sales conference. Due to the sheer size of the equipment the company offers, it was not commercially viable to move the physical machinery to the venue for the show.
Using photographic references only, we created 3D digital twins of the diagnostic machinery to be displayed in AR. Interactive touchpoints were tagged onto each digital twin and these activated additional content to enhance the sales experience for the end user. Analytics tracked interaction and measured factors, such as touchpoints, screen time, and product preference.
Multiple machines could be demonstrated on the same platform
Interactive content resulted in longer dwell times
Greater Customer Insight
Data points captured user behaviour and insights for key sales and strategic inferences