In the digital age, businesses need to work even harder to capture peoples' attention and drive them to take action.
Marketing campaigns harnessing the power of AR can boost dwell times, increase interaction rates, and improve click-through rates.
increase in interaction rates
the average dwell time for
campaigns using AR
of shoppers would pay more if they could experience a product in AR
This results in your business:
Increasing dwell times and interaction rates
Increasing share of voice
Collecting valuable customer insights
Reducing the costs associated with traditional marketing channels
Case Study - Dr Pepper Snapple Group
Driving engagement using augmented reality
The Dr Pepper Snapple Group wanted to drive sales of its new limited-edition cans in the USA.
Working in partnership with a visual effects company, we created an AR experience that spanned 6 brands, including 7UP and Squirt.
The experience was activated by downloading the app and pointing the phone’s camera at a can. Mini Monster characters then burst from each can and performed. When two cans were placed side-by-side, these characters interacted with one another.
Users could also record the experience directly from the app and share the video via social media. This campaign ran for three successive years.
Customers purchased multiple cans
Interactive brand experience
Increased share of voice on social media
Solution used over the course of 3 years
Our international offices
+44 (0) 7539 530 844
+49 (0) 151 542 327 01
+27 (0) 872 555 565