Augmented Reality for Marketing
Engage with your customers or clients to generate loyalty and encourage repeat spend
In the digital age, businesses need to work even harder to capture peoples' attention and drive them to take action.
Marketing campaigns harnessing the power of AR can boost dwell times, increase interaction rates, and improve click-through rates.
20%
increase in interaction rates
85 sec
the average dwell time for
campaigns using AR
40%
of shoppers would pay more if they could experience a product in AR
Power your campaigns with AR and...
Create interactive brand experiences
Personalise the customer journey
Build online communities of brand advocates
Integrate gamification to reward customers
This results in your business:
Increasing dwell times and interaction rates
Increasing share of voice
Collecting valuable customer insights
Reducing the costs associated with traditional marketing channels
Challenge
The Dr Pepper Snapple Group wanted to drive sales of its new limited-edition cans in the USA.
Solution
Working in partnership with a visual effects company, we created an AR experience that spanned 6 brands, including 7UP and Squirt.
The experience was activated by downloading the app and pointing the phone’s camera at a can. Mini Monster characters then burst from each can and performed. When two cans were placed side-by-side, these characters interacted with one another.
Users could also record the experience directly from the app and share the video via social media. This campaign ran for three successive years.
Results
Increased Revenue
Customers purchased multiple cans
​
Engaged Customers
Interactive brand experience
​
Online Community
Increased share of voice on social media
​
Sustainability
Solution used over the course of 3 years
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