Augmented Reality for Marketing

Engage with your customers or clients to generate loyalty and encourage repeat spend

In the digital age, businesses need to work even harder to capture peoples' attention and drive them to take action.

Marketing campaigns harnessing the power of AR can boost dwell times, increase interaction rates, and improve click-through rates.

20%

increase in interaction rates

85 sec

the average dwell time for

campaigns using AR

40%

of shoppers would pay more if they could experience a product in AR

Power your campaigns with AR and...

Create interactive brand experiences

Personalise the customer journey

Build online communities of brand advocates

Integrate gamification to reward customers

This results in your business:

Increasing dwell times and interaction rates

Increasing share of voice

Collecting valuable customer insights

Reducing the costs associated with traditional marketing channels

Case Study - Dr Pepper Snapple Group

Driving engagement using augmented reality

Challenge

The Dr Pepper Snapple Group wanted to drive sales of its new limited-edition cans in the USA.

Solution

Working in partnership with a visual effects company, we created an AR experience that spanned 6 brands, including 7UP and Squirt.

 

The experience was activated by downloading the app and pointing the phone’s camera at a can. Mini Monster characters then burst from each can and performed. When two cans were placed side-by-side, these characters interacted with one another.

 

Users could also record the experience directly from the app and share the video via social media. This campaign ran for three successive years.

Results

Increased Revenue

Customers purchased multiple cans

Engaged Customers

Interactive brand experience

Online Community

Increased share of voice on social media

Sustainability

Solution used over the course of 3 years

 

Our international offices

United Kingdom

+44 (0) 7539 530 844

eu@fuzzylogicstudio.io

Germany

+49 (0) 1796 927 272 

eu@fuzzylogicstudio.io

South Africa

+27 (0) 872 555 565 

sa@fuzzylogicstudio.io

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©2020 by Fuzzy Logic

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