Traditional methods of internal communication, such as e-shots, can be time-consuming to implement, with limited ways of tracking outcomes.
Communication campaigns using AR are proven to drive staff engagement and boost knowledge retention, as information is delivered in an interesting way.
improved recall versus
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Communicate using AR and...
Deliver your messages using 3D avatars
Integrate gamification to create a memorable experience
Update messaging regularly through a content management system
Track content interactions
This results in your business:
Having a more engaged workforce
Improving the efficiency of onboarding
Ensuring compliance with standard operating procedures
Delivering more effective change management programmes
Anglo American Platinum is the world’s largest primary producer of platinum. We were approached to develop a solution that would improve internal communications, training, and compliance.
AR was used to bring their training materials to life with a range of content embedded in everyday objects. Anglo’s internal communications character, Manny, was activated through an app, climbing out of mugs and jumping out of calendars to impart information.
Educational animations and videos were also embedded in posters, leaflets, and a number of other objects typically found in the office environment.
Gamification was applied to improve retention, engagement, and overall retention of knowledge. This was tracked and monitored by a bespoke analytics tool to improve future updates.
Cut logistical and out of office costs
Gamification encouraged staff to take note
Improved Knowledge Retention
Engaging content more memorable
Improvements driven by data
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