©2019 by Fuzzy Logic

Field + Forest

Utilising augmented reality to increase sales

Challenge

Field + Forest develop high-quality dog food sold in retail stores. They wanted to utilise AR to transform the way the product was sold into the market.

Solution

An AR app which the sales team could use to digitally showcase the Field + Forest products in store and on the shelf without physically having the stand and products in situ. 

 

Our solution allowed the team to effectively communicate value and quality through quick demonstrations while analytics in the background tracked usage, engagement and interest of retailers.

Results

1

Decreased costs

Cutting logistical, physical printing and travel costs

2

Improved efficiency

Deploying new, to-scale virtual product to all existing retailers in minutes to view in their real-time environment

3

Improved processes

Quickly changing the look of an environment, and renewing the product selection on display, at little expense

4

Educated partners

Enabling retail partners to make informed decisions

View more Augmented Reality Solutions

MARKETING

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