Fuzzy Logic Studio Heads To London EV Show

Fuzzy Logic Studio is one of five North East businesses heading to the London EV Show this week (29 November to 1 December).

The cutting-edge immersive technology firm has been chosen by Invest North East England (INEE) to showcase why the region is a premier location for electrification technologies and international investment. Also joining the delegation will be representatives from other companies in the green energy and tech sector - manufacturer of advanced electric drives and transmissions Advanced Electrical Machines (AEM); battery energy storage systems company, Connected Energy; and climate-tech specialists, equiwatt.

Completing the group gathering at ExCeL Centre will be representatives from the North East Automotive Alliance, the region’s local authorities and North of Tyne Combined Authority. INEE are continuing to work in partnership with a range of stakeholders and local authorities to promote the North East as location for businesses to grow.

The inaugural London EV Show in 2021, emerged as a leading international EV event, gathering EV professionals from across the globe to drive valuable conversations and facilitate long-term collaboration.

Inward Investment Manager, Michelle Duggan, INEE said: “The London EV Show gives us an international platform to showcase the North East. Increasingly we are finding that the North East’s wider-electrification expertise reputation precedes us. We already have an unrivalled ecosystem. While others may talk of EVs and electrification as the future – it’s our present. There is a great deal of awareness and admiration for what’s happening in the North East and we’ll continue to shout louder and work harder to attract even more investment.”

At the show, Fuzzy Logic will be showcasing the Augmented Reality app it launched earlier this year to bridge the skills gap in automotive electrification. The immersive learning tool was created as part of the Emerging Skills Project in Electrification - a national pilot geared towards making the country a world leader in battery technology, power electronics, motors and drives. The North Shields based company was also recently awarded a share of £4 million from the Driving the Electric Revolution challenge to develop a free-to-play immersive gaming platform for underrepresented youth aged 11-19. The collaborative project with The Blair Project, a Black-owned STEM education provider in Manchester, will result in a skills platform that teaches vehicle design, electric vehicle (EV) propulsion and invention skills.

Harvey Trent, Director of Fuzzy Logic Studio, added: “The EV Show in London is a flagship event for our business as we continue to develop immersive learning solutions that bridge the emerging electrification skills gaps. The work we are doing in the sector is geared to help the UK become a world leader in battery technology, power electronics, motors and drives.

“Since landing in the North East of England, we have benefitted from building relationships across the region’s thriving automotive sector, which is at the forefront of the electrification charge.”

The North East presence at EV London is also supported by Prof. Colin Herron CBE, Newcastle University and the North East Battery Alliance (NEBA), who will be speaking on a panel about the advances in EV battery and associated technologies.

Commenting on the battery technology sector in North East England, Prof Colin Herron CBE said: “The creation of a North East Battery Alliance is another important step in making North East England an internationally recognised centre for batteries, from mining to recycling, business support, research and skills. NEBA builds upon the decision of the Faraday Institution to locate its first regional office in Newcastle University. NEBA aims to ensure the region’s 5 universities together with CPI and the battery industry have a once in a generation opportunity to deliver truly transformational activity for the region, supported by the North East LEP.”