©2019 by Fuzzy Logic

Anglo American Platinum

Delivering engaging and educational communications through augmented reality solutions 


Anglo American Platinum Limited is the world’s largest primary producer of platinum. They contracted Fuzzy Logic to conceptualise and develop a solution that would improve internal company communications, training, awareness and engagement around compliance. 


They wanted a more engaging and fun way to deliver core messages and training around what can be a very dry area of communication while tracking performance in the background.


Using AR we brought their training materials to life with a range of content embedded in everyday objects. Their internal comms character, Manny, became AR Manny, who, once activated through the app, climbed out of mugs and jumped out of calenders to impart information. 


Animations and videos aimed at educating staff about training and upcoming events were also embedded in posters, leaflets and a number of other objects typically found in the office and on workers’ desks. In addition, we used gamification to improve engagement and overall retention of knowledge. This was tracked and monitored by a bespoke analytics tool to improve future updates.



Reduced costs

Cut logistical (accommodation & travel) and out of office costs incurred by offsite training


Increased engagement

Gamification layers cultivated a fun environment which encouraged staff to take note of important issues and events


Improved knowledge retention

Engaging content delivered in a novel way made the information more memorable


Enhanced monitoring

Background analytics provided key information helping to improve the delivery of training and the content itself

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