Challenge
The Dr Pepper Snapple Group wanted to drive sales of its new limited edition cans in the US market by creating a memorable brand experience tied to product packaging.
Solution
Working in partnership with a visual effects company, we created an AR experience that spanned 6 brands, including 7UP and Squirt.
The experience was activated by downloading the app and pointing the phone’s camera at a can. Mini Monster characters then burst from each can and performed. When two cans were placed side-by-side, these characters interacted with one another.
Users could also record the experience directly from the app and share the video via social media. This campaign ran for three successive years.
Results
Increased Revenue
Customers purchased multiple cans
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Engaged Customers
Interactive brand experience
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Online Community
Increased share of voice on social media
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Sustainability
Solution used over the course of 3 years
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